So I've been trying to come up with a new logo for MASHULU. I wanted something that, once put out there, would be a symbol by which no name needed to accompany it...you know, like the Baby Phat cat or the Nike swoosh. I am big on symbolism so I wanted the logo to have a little bit of story behind it.. I knew that I wanted to incorporate the Adinkra symbol Ananse Ntonan, which represents wisdom and creativity, and an owl, because in Egyptian hieroglyphics the letter "m" (for MASHULU, get it) is represented by an owl. I also wanted it to incorporate color that could easily be changed. I change my mind so much I can't stick to a set of signature colors. My first attempt (check older blog posts) seemed to fit the bill...until I ordered labels and decided I was not as in love with it as I thought!
During my research I found an article on good logo design and one of the things that stuck out to me was that a great logo looks great no matter what size, so if you shrink it, it's still as recognizable as if it was larger.
At last, I think I've come up with an image I can stick with:
What do you think?
I got so caught up in all this redesigning that I am behind on production...I WILL have new merchandise in my Etsy shop by the weekend!
P.S. My current color choice, if you're curious, is also deliberate. Black and white go with whatever other two colors I may want to go with. The yellow/gold is a shout out to my Alma Mater Virginia Commonwealth University and the green is for Norfolk State University, where I will be attending graduate school. It's not a scientific process, but it works for me, lol.
